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Descendants 2 Premiere Garners Substantial Ratings

Bruce Furst

A veteran producer in the music and film industries, Bruce Furst is the president of music licensing company Ashber Corporation. Bruce Furst has discovered several talents early in their careers, including actor Booboo Stewart.

Best known for his role as a vampire in the Twilight movie series, Booboo Stewart began his career as a child model. One of his most recent projects was Descendants 2, Disney's follow-up to its popular 2015 film Descendants.

Disney staged a unique release of the Descendants sequel in the summer of 2017, simultaneously showing the film on several television networks, including the Disney Channel, ABC, Lifetime, and Freeform. The strategy paid off - more than 13 million viewers tuned in to the film at some point during the evening.
When the original Descendants film debuted on the Disney Channel in 2015, around 6.5 million people tuned in. Descendants 2 stands as one of Disney's best-rated entries in the original television movie genre in recent years.

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